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The most dangerous thought "I'm Fine"

𝐓𝐡𝐞 𝐌𝐨𝐬𝐭 𝐃𝐚𝐧𝐠𝐞𝐫𝐨𝐮𝐬 𝐓𝐡𝐨𝐮𝐠𝐡𝐭: “𝐈’𝐦 𝐅𝐢𝐧𝐞.” “I’m fine.” That’s the sentence busy, successful adults use right before things start slipping: • stiffness during the workday • weight creeping up even though meals “seem normal” • blood pressure inching into the danger zone • insulin spikes from stress and convenience eating • chronic fatigue masked with caffeine • confidence dropping without saying a word • aches and pain you now call “age” 𝐀𝐧𝐝 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡 𝐢𝐬… 𝐲𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐟𝐢𝐧𝐞. You’re functioning. ....
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Why high peformers choose 1:1 coaching

𝐖𝐡𝐲 𝐇𝐢𝐠𝐡-𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝟏:𝟏 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 High-performers don’t sign up for coaching because they’re “unmotivated.” That’s the biggest lie people tell themselves. They choose coaching because they don’t have time to waste. When you’re juggling work… family… stress… and a body that’s quietly starting to push back — stiff mornings, low energy, weight creeping up, confidence slipping — you don’t need another generic plan. You need 𝐩𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧. Because here’s the truth no one likes to say out loud: At this stage of life, guessing costs you. ....
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The I'll Figure It Out Trap!

𝐓𝐡𝐞 “𝐈’𝐥𝐥 𝐅𝐢𝐠𝐮𝐫𝐞 𝐈𝐭 𝐎𝐮𝐭” 𝐓𝐫𝐚𝐩 Every year around this time, people start whispering the same lie to themselves: “𝐈’𝐥𝐥 𝐟𝐢𝐠𝐮𝐫𝐞 𝐢𝐭 𝐨𝐮𝐭 𝐚𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐡𝐨𝐥𝐢𝐝𝐚𝐲𝐬.” “𝐉𝐚𝐧𝐮𝐚𝐫𝐲 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐞𝐚𝐬𝐢𝐞𝐫.” “𝐎𝐧𝐜𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐬𝐥𝐨𝐰 𝐝𝐨𝐰𝐧, 𝐈’𝐥𝐥 𝐬𝐭𝐚𝐫𝐭.” But you and I both know the truth… If DIY worked, if “I’ll figure it out” actually meant something you wouldn’t be reading this right now. Some people need more information. 𝐀𝐝𝐮𝐥𝐭𝐬 𝟒𝟓+? We need direction. Clear steps. A real plan. Someone in our corner ....
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You don't need more motivation. You need direction

𝐘𝐨𝐮 𝐃𝐨𝐧’𝐭 𝐍𝐞𝐞𝐝 𝐌𝐨𝐫𝐞 𝐌𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧. 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐚 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧. I hear it all the time: “𝐈 𝐣𝐮𝐬𝐭 𝐧𝐞𝐞𝐝 𝐲𝐨𝐮𝐫 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧.” And I get what you mean… But here’s the truth most people don’t want to hear: Motivation is a feeling. And feelings come and go. Some days you’re fired up. Some days you’re tired. Some days life hits you sideways. That’s why motivation alone has 𝐝𝐞𝐫𝐚𝐢𝐥𝐞𝐝 𝐦𝐨𝐫𝐞 𝐠𝐨𝐚𝐥𝐬 𝐭𝐡𝐚𝐧 𝐢𝐭’𝐬 𝐞𝐯𝐞𝐫 𝐛𝐮𝐢𝐥𝐭. Here’s what actually changes everything: 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬. A decision builds 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. ....
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Read this if your 45 or older

𝐑𝐄𝐀𝐃 𝐓𝐇𝐈𝐒 𝐈𝐅 𝐘𝐎𝐔’𝐑𝐄 𝟒𝟓 𝐎𝐑 𝐎𝐋𝐃𝐄𝐑 Most people don’t want to think about this… but if you’re around 45, you’ve already lived nearly half your life. On average, 𝐲𝐨𝐮’𝐯𝐞 𝐠𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝟑𝟑–𝟑𝟓 𝐲𝐞𝐚𝐫𝐬 𝐥𝐞𝐟𝐭. Half behind you. Half still ahead. And here’s the part that hits you in the gut when you finally accept it: How you feel today is exactly how the next 30-plus years will feel — 𝐎𝐑 𝐖𝐎𝐑𝐒𝐄 — unless something changes. Let that sink in. Because you know exactly what I’m talking about: That slow, stiff first step out of bed. The back or knees that ....
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This time of year everyone whispers the same lie

You see… this time of year, everybody starts whispering the same lie to themselves. “𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫… I’ll get serious.” “𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐡𝐨𝐥𝐢𝐝𝐚𝐲𝐬… I’ll finally change.” “𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐢𝐧𝐠𝐬 𝐜𝐚𝐥𝐦 𝐝𝐨𝐰𝐧… I’ll start.” Let me tell you — 𝐉𝐚𝐧𝐮𝐚𝐫𝐲 𝐡𝐚𝐬 𝐛𝐮𝐫𝐢𝐞𝐝 𝐦𝐨𝐫𝐞 𝐝𝐫𝐞𝐚𝐦𝐬 𝐭𝐡𝐚𝐧 𝐢𝐭’𝐬 𝐞𝐯𝐞𝐫 𝐬𝐚𝐯𝐞𝐝. Because you don’t need more time. You don’t need another resolution. And you definitely don’t need someone just handing you a random workout and calling it a plan. You don’t need a trainer. ....
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Your body will always tell the truth

𝐘𝐨𝐮𝐫 𝐛𝐨𝐝𝐲 𝐰𝐢𝐥𝐥 𝐚𝐥𝐰𝐚𝐲𝐬 𝐭𝐞𝐥𝐥 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬 — 𝐞𝐯𝐞𝐧 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐲𝐨𝐮 𝐧𝐞𝐯𝐞𝐫 𝐦𝐞𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐭. Nobody chooses weight gain. Nobody chooses to wake up stiff, tired, or frustrated with the mirror. You didn’t want that. You see, life has this sneaky way of filling every open space. If you don’t deliberately choose your health, 𝐲𝐨𝐮𝐫 𝐡𝐚𝐛𝐢𝐭𝐬 𝐰𝐢𝐥𝐥 𝐜𝐡𝐨𝐨𝐬𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮. And those choices add up… quietly… slowly… until one day you look in the mirror and think, “𝐃𝐚𝐦𝐧. 𝐖𝐡𝐞𝐧 𝐝𝐢𝐝 𝐭𝐡𝐢𝐬 𝐡𝐚𝐩𝐩𝐞𝐧?” But you can choose ....
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Avoiding action dosen't protect you

𝐌𝐢𝐧𝐝𝐬𝐞𝐭 𝐓𝐢𝐩: 𝐀𝐯𝐨𝐢𝐝𝐢𝐧𝐠 𝐚𝐜𝐭𝐢𝐨𝐧 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐩𝐫𝐨𝐭𝐞𝐜𝐭 𝐲𝐨𝐮—𝐢𝐭 𝐝𝐞𝐥𝐚𝐲𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡. 𝐋𝐞𝐭 𝐭𝐡𝐚𝐭 𝐬𝐢𝐧𝐤 𝐢𝐧. We’re officially halfway through the year. And for some of you… nothing has changed. You said you'd get in shape. You said you'd take your health seriously. You said you'd stop feeling tired, stressed, and stuck in your body. But here you are: 𝐒𝐭𝐢𝐥𝐥 𝐰𝐚𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 “𝐫𝐢𝐠𝐡𝐭 𝐭𝐢𝐦𝐞” 𝐒𝐭𝐢𝐥𝐥 𝐦𝐚𝐤𝐢𝐧𝐠 𝐞𝐱𝐜𝐮𝐬𝐞𝐬 𝐒𝐭𝐢𝐥𝐥 𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐞𝐝, 𝐛𝐮𝐭 𝐝𝐨𝐢𝐧𝐠 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭 ....
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Discipline isn't punishment

𝐃𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞 𝐢𝐬𝐧’𝐭 𝐩𝐮𝐧𝐢𝐬𝐡𝐦𝐞𝐧𝐭. 𝐈𝐭’𝐬 𝐬𝐞𝐥𝐟-𝐫𝐞𝐬𝐩𝐞𝐜𝐭. And with the New Year coming up, I keep thinking about this: I’ve never coached someone who regretted getting stronger. 𝐍𝐨𝐭 𝐨𝐧𝐜𝐞. But I’ve coached plenty who regretted waiting… Waiting for January 1st. Waiting for the “right” plan. Waiting for life to magically clear space for them. You see, the calendar doesn’t change you. 𝐘𝐨𝐮𝐫 𝐜𝐡𝐨𝐢𝐜𝐞𝐬 𝐝𝐨. And those choices start long before the ball drops. When you decide to show up for yourself — even in the chaos, even in the holiday craziness — that’s ....
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Limiting Beliefs and Excuses! How are they different?

The difference between limiting beliefs and excuses are important to understand. Both will hold you back, but they operate in different ways. Limiting Beliefs Limiting beliefs are deeply held convictions or thoughts about yourself, your abilities, or the world around you that restrict your potential. These beliefs often stem from past experiences, societal messages, or self-doubt, and they shape how you see what's possible for you. Examples of limiting beliefs: "I’ll never be good enough." "I’m not smart enough to succeed." “I have been big my whole life I will always be big." “I’m too old and too far gone ....
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Blog | Iron Therapy Training

The most dangerous thought "I'm Fine"

Why high peformers choose 1:1 coaching

The I'll Figure It Out Trap!

You don't need more motivation. You need direction

Read this if your 45 or older

This time of year everyone whispers the same lie

Your body will always tell the truth

Avoiding action dosen't protect you

Discipline isn't punishment

Limiting Beliefs and Excuses! How are they different?

Start Your Body Transformation With Iron Therapy Training Today!

Bill Raney

Alan Hofer

Jerry Allen

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